"How My Kid Went From Being The Worst Student To Receiving Academic Honors"
Secret Strategies
You will learn the secret strategies, developed by Danny and other education researchers, to increase the number of minutes your child reads at home.
Love for Learning
You will learn to develop INSTRINSIC MOTIVATION in your child to read. This is the desire to read for the sake of reading and learning - instead of dreading it, they'll enjoy it.
Make Reading Fun
You will learn how to change reading from a "school activity" to a fun activity.
Spend More Time
Most importantly, our strategies will bring you closer to your child as you help them develop into the best versions of themselves.
Minutes Matter...
Does it matter how much your child reads?

Yes! But you’d be surprised at the numbers...

Researchers at the University of Illinois at Urbana-Champaign conducted a study which gave the following results:

• Kids who ranked in the bottom 20th percentile of their class read less than 1 minute per day outside of class.
• Kids who ranked in the top 70th percentile of their class read just 9.6 minutes per day outside of class.
• Kids who ranked in the top 90th percentile of their class read only 21.1 minutes per day outside of class.   
Does this sound depressing to you?
It shouldn’t - it’s actually GREAT news!

What this study means is that the difference between your child failing and ACING their class is just 10 minutes of reading!

Think about that for a second - in the time it takes your kid to brush their teeth and get into bed, they could be jumping from a C to an A in their class!

Of course, it’s not as simple as just forcing your child to read for 10 to 20 minutes a day.

And we don’t believe in that either, because nobody learns unless they want to.

We believe in fostering a LOVE for reading - and that’s what our course is designed to teach you how to do!

It’s like the saying: Give a child a fish, and you feed them for a day. TEACH a child to fish, and you feed them for a lifetime!” (Just replace the word “fish” with “read” and the proverb actually still makes sense!)

In our 67 videos, you’ll learn how to make reading a lifelong joy for your child, which will DIRECTLY result in their better academic performance and set them up for success in life.

You’ll also be able to have fun along the way, and bond with your child as they grow up to be the best they can be.
The New Way Of Learning...
If your child is like most kids these days, they are heavily distracted by social media like Facebook, Twitter, Instagram, and YouTube, and are simply uninterested in reading.
Our team has introduced a new, fun, and engaging way to support your child from one of the most intelligent professors on the planet.
Why Do Kids Hate Reading?
What exactly happens to kids in school that makes them hate it so much?

When they’re younger, kids can’t wait to get back in the classroom.

In elementary school, Danny’s kids would go to sleep with their backpacks on!

Then, by 8th grade, kids are at the point of faking sickness to get out of going to class.

What happens in these few short years that completely reverses what kids think about learning?
Researchers at Cal State Fullerton conducted on what made kids hate reading, and what them love it.

We won’t give all the info away, but here are the main reasons.

The #1 reason kids hate reading is when they are identified as “slow” or “struggling” readers.
This, in turn, fills them with this negative belief and they begin to identify THEMSELVES as “slow” or “struggling.”

These thoughts don’t just occur to kids - they are implanted in their heads somehow.

It’s not fair to the kids when this happens, whether it’s the school system that labels them or their peers.

Now, let’s look at the other side.

The #1 reason kids love reading is choice.

When kids are given choices and they CHOOSE to read (instead of being forced to), they love it!
(It’s not just kids who think this way - who doesn’t prefer to do something they chose to do?)

So - how do we get kids to feel confident in their own reading skills, and get them to CHOOSE to read?

Let us teach you!

In our 67 Steps, we’ll break down everything we’ve learned on how to foster a love of reading and learning in your child.

Invest in your child's knowledge and teach them to succeed!
What do people love about the 67 Steps?
America's leading reading ambassador, Danny Brassell is a professor in the Teacher Education Department at California State University-Dominguez Hills and founder of www.lazyreaders.com. He is the author of over 50 journal and newspaper articles and ten books, including Bringing Joy Back Into the Classroom (Shell, 2011). Danny helps parents and educators inspire kids to love reading and achieve more.
Watch his Tedx Talk below!
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
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